Simon from Better Creating

Welcome to the slide deck from my SXSW London 2025 Talk - you can watch the full video of the talk on YouTube here: https://youtu.be/yB-KaCevjms


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This is the story of how Notion became the engine for my creator-lead business.

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I’m Theatre Director & Choreographer who accidentally became a tech & productivity YouTuber as ****Better Creating ****

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Designing A System for YOU.


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The Creative Triangle

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Modern creator-lead businesses don’t tend to fit existing moulds: so why not build your own? One designed for how you work…

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Building systems that hold everything so you can focus on creating

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Templating processes to remove friction

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Automating the simple and repetitive stuff!

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So What’s Possible? Notion Tools That Scaled With My Business

Turns out you can build a lot!

I started small, and let things system grow with me!

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Content Management

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CRM & Partnership Manager

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Consulting Portals

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Teamspaces & SOPs

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A creator-lead businesses thrives on cumulative gains: build it once, publish it once, research it once: then let them all multiply!

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